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Walmart is a private limited company that operates within the services sector. Since its walmart essays inWalmart has been focused on impacting the lives of consumers positively. It is estimated that the firm serves more than million consumers every week through mobile devices, online and through retail outlets, walmart essays.
In an effort to market its products to a large number of customers, the firm has adopted internationalization strategy. Currently, Walmart operates in 27 different countries under 69 banners. Three quarters of its operations in the international market are under different banner other than Walmart. The firm has managed to develop a strong human resource base of 2. In an effort to attain its profit maximization objective, Walmart deals with a wide range of consumer products such as general merchandise.
The firm also deals with provision of a wide range of services, walmart essays. In the international market, Walmart offers a wide range of generic products and household products. The firm has achieved this through incorporation of the concept of product diversification. The wide range of products and services that the firm deals with have significantly contributed towards its financial success. This is attained by identifying what motivated the firm to enter into the international market, the challenges faced and the degree of success it has attained.
The paper also illustrates a number of recommendations on what the firm could have done differently in order to improve its performance. Entering the international market is one of the ways through which firms can achieve their profit maximization objective.
However, firms face major challenges in their internationalization strategy. One of the major sources of these challenges is associated the business risk in the host country. Consequently, it is paramount for a firm to conduct a comprehensive country analysis in order to determine the degree of market risk. Additionally, the research will play an important role in determining the probability of succeeding.
Decision to enter the various international markets was motivated by a number of factors. Over the years, walmart essays US retail sector has continued to experience an increment in the intensity of competition. In an effort to succeed in the international market, Walmart has adopted an aggressive market entry strategy.
The objective of adopting this strategy is to enable the firm attain a high economies of scale. Walmart has entered different international markets such as Canada, Walmart essays and Japan. It is paramount for a firm to determine the most appropriate mode of entry in order to succeed. There are different modes of entry that Walmart has adopted in its internalization effort, walmart essays.
The acquisition strategy targeted Woolco Discount Stores which are owned by Woolworth Corporation. In its operation, Woolworth Corporation had managed to establish an effective network of Woolco stores in Canada. Bythe firm had a network of discount stores, walmart essays.
Walmart acquired of Woolco stores. Over the past 18 years, Walmart has been very efficient in its Canadian market. Its success has arisen from establishment of new stores and remodeling the existing stores. Walmart ventured into the Brazilian retail sector in In its operation, Lojas Americanas has managed to establish itself as the largest discount store in Brazil.
As a walmart essays of its strength with regard to retailing, Walmart has managed to be the dominant of the joint venture. As a result walmart essays the competitive nature of the Brazilian retail industry, walmart essays, the firm is increasingly adopting acquisition mode of market entry.
Walmart essaysthe firm has undertaken two major acquisitions, walmart essays. In Walmart purchased stores that were owned by Bompreco. Through these acquisitions, the firm has managed to improve its competitive advantage hence attaining a higher competitiveness. As a result of its aggressive expansion strategy, the firm has managed to grow from being a walmart essays firm to a 9-brand firm.
Additionally, the firm has established multiple formats. As a result of the competitive nature of the Brazilian market, the firm has incorporated organic growth as one of its market leadership strategy. This has been has been attained by building new retail outlets from scratch in all the 18 federal districts in Brazil Walmart para.
After a thorough market research, the firm entered the Japanese market in In its market entry, the firm adopted the concept of partnership. On 15 th Marchthe firm entered into a partnership agreement with Seiyu Limited. Walmart purchased 6. Decision to adopt partnership market strategy arose from the fact that the Japanese market has been very challenging.
Most walmart essays firms which have ventured into the industry have failed. By partnering with Seiyu Limited, the firm was able to avoid walmart essays challenges that would have caused it to fail.
Formulation and implementation of an effective business strategy is vital in the success of every organization. The business strategy adopted determines the success of the firm in its performance relative to other firms. To effectively position itself in the Canadian market, Walmart adopted walmart essays low-cost strategy, walmart essays. This strategy entails offering goods and services to customers at the lowest cost possible relative to its competitors.
The low cost may emanate from a number of factors such as improved operational efficiency, walmart essays. Adoption of a low-cost strategy is a challenge to most firms, walmart essays. The firm has implemented the low cost strategy by offering its products and services at a low cost relative to other firms in the supply chain.
In its Walmart essays market, walmart essays, Walmart intends to be the price leader in the retail sector. To increase its customer base, Walmart has adopted low cost strategy as its business strategy. Decision to adopt this strategy in Brazil was motivated by the need to attain walmart essays high level of international sales growth.
The firm has implemented the low cost strategy by offering its products and services at a relatively low price level compared to its competitors. Walmart has continuously adopted the low cost strategy as its business and marketing strategy. When entering the Japanese market, the firm adopted the same strategy.
Over the years, the firm has continuously offered its products at a relatively low price point compared to its competitors. As a result of the intense competition in the Canadian retail industry, Walmart has incorporated the market leadership as its market strategy.
Decision to adopt this strategy has emanated from the need to derive a high competitive advantage relative to its competitors by being a one-stop shopping destination. To achieve this, Walmart has focused on two main aspects which include physical expansion and gaining sufficient market share.
The budgetary allocation has been effected prior to entry of Target Corporation, a US based company into Canada. In its expansion to the Canadian market, walmart essays, Target Corporation intends to establish approximately stores. The resultant effect is that Walmart will improve its competitive edge.
In addition to walmart essays new stores in various locations in Canada, walmart essays, the firm will also undertake remodeling of its existing stores. Through this investment, Wamart will have increased its retail stores to more than retail outlets by January McKinnon para.
Currently, Walmart is ranked as the fastest growing firm in the retail sector with regard to general-merchandize and grocery sector Walmart, Similarly, Walmart has adopted market leadership strategy. However, the firm has over the years embarked on a rapid expansion campaign.
Currently, the firm operates more than units. It is estimated that the firm supplies more than offers more than 50, consumer products such as food products, apparels and sporting products, walmart essays. This has made the firm to be a unique retailer in the Walmart essays market because there is no other retailer who offers such a wide range of products in the country. There are different reasons that motivated Walmart to venture walmart essays the international market.
Decision to venture into the Japanese and the Canadian markets arose from the fact that the country has a substantial population McKinnon para. Consequently, walmart essays, the size of the market was relatively high, walmart essays. Over the years, the three economies have continued to experience substantial economic growth. As a result, the consumers have experienced an increment in their purchasing power. Walmart identified the increment in consumer purchasing power in these economies as an opportunity to increase its sales revenue.
Operating in the international market presents numerous challenges that organizations have to deal with. In its Japanese market, Walmart has continued to face numerous cultural challenges. Consequently, it is vital for firms intending to venture into the international market to conduct a comprehensive cultural analysis.
This will aid in determining the degree of fit. In its Brazilian market, Walmart did not have sufficient knowledge regarding the tastes and preferences of the customers. However, walmart essays, Brazilian consumers have not adopted the culture of paying for membership fees.
Additionally, they have not adopted the culture of purchasing in large volumes. This is a major challenge because firms are required to walmart essays into the foreign culture in their internationalization strategy. The Japanese have a unique culture. Consequently, it was paramount for Walmart to customize its stores in accordance with the Japanese culture. The Japanese are not used to purchasing their supplies from large stores.
Additionally, purchasing fresh produce rather than packaged products is a culture that is strongly entrenched within the Japanese culture. However, Walmart has not adequately specialized in the provision of fresh product. In an effort to attract a large number of customers, Walmart has continuously adopted low cost strategy as its business strategy.
However, Japanese walmart essays high price to mean high quality.
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